Following on from our post Why Twitter Matters back in October, the Institute of Directors asked me to write an article that introduces Social Media to Directors for their Boardroom magazine.
Since then we continue to be amazed by how much Social Media is impacting marketing and communication with customers and prospects. Now, more than ever, Directors need to understand the impact and possibilities for Social Media in their businesses.
The issue is out now and available here for download: Embracing Social Media: Is it good for governance? (pdf 1.3Mb).
I’ve tried to give a few suggestions on how to get started.
Hopefully it’s a useful conversation starter.