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Social media primer for Directors

Following on from our post Why Twitter Matters back in October, the Institute of Directors asked me to write an article that introduces Social Media to Directors for their Boardroom magazine.

Since then we continue to be amazed by how much Social Media is impacting marketing and communication with customers and prospects.  Now, more than ever, Directors need to understand the impact and possibilities for Social Media in their businesses.

The issue is out now and available here for download: Embracing Social Media: Is it good for governance? (pdf 1.3Mb).

I’ve tried to give a few suggestions on how to get started.

Hopefully it’s a useful conversation starter.


Read more about Technology, Marketing, Social Media



Richard Francis
9 May 2010 #

Nice post and useful starter for those overwhelmed by the options. For 2-3 years I’ve found LinkedIn fairly useful as a way of opening up new channels, such as law firms, other Xero partners etc. Twitter has been a revelation more recently – I avoided this for some time as unnecessary clutter – but by following a small group of interesting people and orgs I now feel like I have the challenging dialogue and idea exchange that can be missing in the daily rush from gig to gig.

If like me you are a Director of multiple entities and/or an adviser to others – the simple truth is that if you don’t get into the social media loop you will be missing out on opportunities, news and interesting dialogue.

Miss money pennys
10 May 2010 #

HI Rod, You blogged in October about my tweet and believe it or not that was only my second tweet on twitter! Sooo whats happened since….tweeting and replying to tweets has scored two new clients and established some great dialogue including this one…it works.

Jane Hindle
10 May 2010 #

Timely article, well done Rod. Good to see this kind of information finally targeting the governance level.

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