Social marketing

As we’re getting to scale we’re starting to see interesting anecdotes coming through from our partners regarding social marketing.  Like this tweet today:

3Bit recently appeared in our solutions directory.

We’re stoked that our partners are getting the benefit from our ecosystem and we see a virtuous circle sending plenty of  love back. Interesting in Nates tweet is the comparison of social media to traditional paid for advertising.

A social media strategy is not free – it’s a different investment. A few in our team spend a lot of their time on social media and wherever possible we mutually promote our partners and try to write interesting content that add value or start a conversation. We’re learning a lot as we go along.  In hindsight too I think we now know that it takes a while to build a critical mass.

However examples like this from 3Bit show that social marketing is blowing up traditional advertising business models. While it may take a while, social marketing has to be a key part of the marketing strategy for any business that wants to grow cost effectively.

3 Comments

Scott Barrington
April 4, 2010 at 4:45 pm

yes this is getting more & more true these days. A lot of people (us included) are turning away from yellow pages.

Samuel
April 4, 2010 at 10:54 pm

Pretty funny seeing this stuff panning out on twitter, for all to see –

-antongerner: @MYOBteam how much longer until Live Accounts? I should be able to access my accounts from my iphone. Watch out or I will change to #Xero

http://twitter.com/antongerner/statuses/11985258640

This tweet was directed to MYOB: yet Xero are the only ones to respond so far …

Nate Dunn
April 4, 2010 at 11:49 pm

Thanks for the mention Rod, I’ve blogged a reply here: http://www.nate.geek.nz

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Xero Tax now available

At the February roadshow I announced Xero Tax. It’s a standalone configuration of our Australian tax lodgement solution. It’s perfect for anyone who isn’t yet ready to implement our full Practice Management solution. Bookkeepers, sole practitioners and smaller accounting practices now have a simple tax solution. Xero Tax is available now. It’s an ideal starting ...