Social marketing

As we’re getting to scale we’re starting to see interesting anecdotes coming through from our partners regarding social marketing.  Like this tweet today:

3Bit recently appeared in our solutions directory.

We’re stoked that our partners are getting the benefit from our ecosystem and we see a virtuous circle sending plenty of  love back. Interesting in Nates tweet is the comparison of social media to traditional paid for advertising.

A social media strategy is not free – it’s a different investment. A few in our team spend a lot of their time on social media and wherever possible we mutually promote our partners and try to write interesting content that add value or start a conversation. We’re learning a lot as we go along.  In hindsight too I think we now know that it takes a while to build a critical mass.

However examples like this from 3Bit show that social marketing is blowing up traditional advertising business models. While it may take a while, social marketing has to be a key part of the marketing strategy for any business that wants to grow cost effectively.

3 Comments

Scott Barrington
April 4, 2010 at 4:45 pm

yes this is getting more & more true these days. A lot of people (us included) are turning away from yellow pages.

Samuel
April 4, 2010 at 10:54 pm

Pretty funny seeing this stuff panning out on twitter, for all to see –

-antongerner: @MYOBteam how much longer until Live Accounts? I should be able to access my accounts from my iphone. Watch out or I will change to #Xero

http://twitter.com/antongerner/statuses/11985258640

This tweet was directed to MYOB: yet Xero are the only ones to respond so far …

Nate Dunn
April 4, 2010 at 11:49 pm

Thanks for the mention Rod, I’ve blogged a reply here: http://www.nate.geek.nz

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