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Innovative accountants

Let’s face it marketing is not the core strength of many accountants and nor should it be. This is one of the reasons we developed our new marketing resource for Xero Certified Partners. The Xero Partner Resource provides everything our accounting partners need to showcase the fact they are Xero Partners and how to co-brand with us.

It’s a comprehensive toolbox of communication resources encompassing guides, pre-approved content, as well as hints and tips including steps to get online, how to introduce Xero to clients and even how to select a design agency. It also features examples of web landing pages, letters and advertisements.

We’re thrilled to see partners embracing this resource – there have been loads of requests to support initiatives such as client events, sponsorship opportunities with various verticals that a firm specialises in, co-branded collateral and ads.

This week, Xero Gold Partner Xpress Accounting launched their website which as you can see illustrates the partnership and co-branding.

Here’s what Principal of Xpress, Eric Bolt, had to say about Xero driving business to his firm.

When you open the Xero tool box not only do you find all these great resources, you also get a great team of people who are there to help you construct your project.


Read more about Accountants, Marketing



Good to see there are some resources to help accountants launch. Does the toolbox include any seminar materials?

Richard Phillips
26 July 2010 #

Hi Bob, we’re always looking to provide our accounting partners with the tools they need to build a better practice in the cloud. In the Partner Resource section of Partner Edition we include client facing powerpoint presentations, guidelines for seminars, as well as DM example invites to get clients along to the seminar in the first place. We are updating this section all the time so let us know what else you would like to see.

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