Today we announced a partnership with Federated Farmers, where we will work together to tailor Xero to be the ideal accounting system for the rural sector.
This is a significant milestone for us as it demonstrates how online software is now crossing into the mainstream. As we’re matching, and in many areas cases exceeding, the features of traditional desktop software we can look at the needs of specific vertical industries and ensure that our platform meets their needs as well.
Many of our accounting partners are using Xero across an increasing base of their customers and if we can handle rural requirements it will be easier for them to switch their entire practice.
Existing farming and rural software vendors out there are faced with a significant investment to move their solution to an online platform. We are keen to work with those software providers so they can leverage our investment in the Xero accounting engine. By connecting to our Application Programming Interface (API) they get the benefit of the work we’ve done which frees them up to focus on those aspects of their software that really add value to the rural sector.
During the first half of 2010 we’ll be gathering requirements from various industry stakeholders and intend to have first deliverables in the product ready for the start of the July financial year.
We applaud the foresight of Federated Farmers to reach out to application providers so that as broadband gets to the farm – applications will be available to drive productivity.