Operating update

We put out our first half operating update this morning.

Xero Operating Update to 30 September 2009

Xero has over 12,000 customers and now has customers in 50 countries. How cool is that!

Just 12 months ago we had 2200 customers. As you can imagine there has been a huge amount of work going on behind the scenes to ensure that we scale all aspects of the business to deal with this level of growth. With the additional capital raised in May we’ve been able to gas up on development as well as build out our sales team with senior people in NZ, the UK and Australia.

We’re delighted we’ve been able to lock in our growth rate after our seasonal high of March and feel that we’ve put the foundations in place for the next step up.

Selling software to the vast and fragmented small business market is really hard. There are few companies who have cracked it. The way people are using the web is evolving quickly and we’re all just starting to understand the impact of social media. Over the last half we’ve experimented with a number of marketing and sales approaches to find what works in our space and in each country. I’ve really enjoyed this stage of the business and I think we’re evolving sales models and processes that work. There is no doubt we are still learning.

Our entire team have worked really, really hard over the last half. There is a buzz inside Xero as all the hard work we’ve been doing is beginning to pay off. We just love the feedback and hearing how people enjoy using our software.

Thank you to our valuable customers and partners. We really appreciate your support and the great ideas and feedback. Our list of things to do has not got any smaller. And thank you again to our shareholders who have given us the opportunity to build a company that we all at Xero are proud of.


Dennis Howlett
October 1, 2009 at 12:11 pm

@rod – do you have numbers against which we can parse these results?

John Younger
October 1, 2009 at 12:23 pm

Great report….

I would particularly like to comment on Xero introducing the first live bank feed in the UK. I know how difficult that was to achieve, given the extreme apathy of the banks over here. I well remember Hamish pulling his hair out over it, many times…. and consoling him with (too many) beers.

Congratulations Xero

Xero Update | Kiwiblog
October 1, 2009 at 12:24 pm

[…] Drury has blogged: We put out our first half operating update this […]

James Hughes
October 1, 2009 at 2:26 pm

Congrats to all at Xero!



Rod Drury Xero
October 1, 2009 at 2:45 pm

Hi Dennis, we get our high level operating metrics out as soon as we can. Our interim report with financials and commentary will be out in November. We look forward to your magnifying glass then.


Dennis Howlett
October 1, 2009 at 2:56 pm

@rod – polishing that magnifying glass even as we speak…

Dennis Howlett
October 2, 2009 at 4:06 am

…and from this distance I might need a telescope (lol)

Earl Rudolfo
October 3, 2009 at 3:06 am

Way to go, Xero! Rod, it sounds like Xero has found its niche. Guess you’re now ready to “boldly go” into the Canadian SMB marketplace? You know that resistance is futile -:)

October 3, 2009 at 1:50 pm

Hows that hockey stick chart looking now?!

World Ship
October 5, 2009 at 6:41 pm

Great ! i have a few questions – why Xero does not pay attention to U.S customers ?
– they have been saying since April that Salesforce integration is done – yet they are not releasing it
– No code samples for .NET API yet

Rod Drury Xero
October 6, 2009 at 10:10 am

Hi World Ship. It must be nice to live on a boat.

We have lots of US customers using our global version and we are certainly listening. We’ve addressed the markets we know about first and have been refining the product ready for a full US version.

Our SalesForce connector will go live soon. We’re in the last stages of our security review. It does seem to get through the machine of those larger companies.

Code samples coming but there is a 10 minute video that goes through the basics. We’ll have an updated api wrapper shortly.

Omar Kassim
October 7, 2009 at 1:33 am

Woah. Salesforce Connector. Rod – when are details of this expected? Just a taste of a date?

World Ship
October 7, 2009 at 3:53 pm

Thanks for your answers , Rod . i hope salesforce connector comes out very soon – it has been more than a month since they said”Security Review” – and i am sure many U.S business would love Xero for that .

The .Net component is very important element – since it makes the job much easier for developers to implement Xero.

Mike Pedlar
October 7, 2009 at 4:25 pm

OMG – Salesforce integration ? is it a full integration , i.e can i see transactions from Salesforce ? Any date ?

i am a salesforce consultant and would really love to know more details for my clients.

Rod Drury Xero
October 7, 2009 at 7:33 pm

We don’t know how people will use Xero and Salesforce together so we’ll get our first version up, then listen to feedback and prioritize what you want.

It’s quite a different pace working with Salesforce compared to our other great partners. Sorry it’s taking a while to clear these hurdles.

» Why Xero doesn’t have a Hard Mode
October 8, 2009 at 2:30 am

[…] customer every month. In order words, we need to convince our customers to stick with using Xero 12,000 times a month, and the moment any customer feels like they’re being asked to compromise more than […]

Michael Porter
November 23, 2009 at 1:07 pm

ROD – Isn’t Xero as most SAAS models with wide potential – ideal for a referral discount for existing customers. A model where a user who recommends a friend then receives a discount, say 10% and thus can earn themselves to a lifetime of free usage – but the upside is plain to see, 12,000+ strong sales force.

Rod Drury in reply to Michael Porter Xero
November 23, 2009 at 1:40 pm

Yes – or something like that :)

Andrew B
March 31, 2010 at 3:14 pm

15,000? 16,000? 17,000? more?

Why Twitter matters for business | Evolving Newsroom
August 1, 2013 at 12:27 pm

[…] said recently is now has over 12,000 customers in 50 countries. I can see why. I started using Xero a few months […]

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