Wordcamp happened over the weekend here in Wellington. It was a fantastic event – lots of interesting presenters, good audience participation, supremely Supreme coffee, all happening at a nice venue over two beautiful days.
I was invited to speak and I talked about how important this blog has been to the success of Xero. I shared some insights on why that is, how we manage the process of writing it as a team and other ways we’ve been using WordPress.
I just happened to come across these “10 harsh truths about corporate blogging” and they are definitely closely aligned to our experience and advice.
My slides are below and Idealog has a pretty good summary of the preso.