Skip to content


While at the Web 2.0 Expo I did an on-camera interview with David Berlind of Information Week to talk about Xero.

David doubted whether online accounting is a valid “2.0” service. What do you think? Did I make a convincing case?


Read more about Technology, SaaS



20 April 2009 #

Good spiel Phil.

God, I one day hope to be able to talk (ramble) like you do.

“Web 2.0″? Ha! That guy made that sound like a prerequisite to success… his headspace seems to be very now, and not about to see the horizon.

If you want to tag Xero with anything it’d probably “Web 3.0″ – it’s not about a sea of mundane user generated content (nobody really cares about that photo of your cat), and it’s about reinstating experts of true value – I don’t want my tax filings to be crowdsourced, I want them done by somebody with a clue.

And that’s why, as a user, I want to use Xero in the first place, so that I have an easy way of communicating with my accountant – because at the end of the day I have no clue, and he and his team are being paid to clean up and handle a complex part (for me at least) of running a business.

20 April 2009 #

I think that guy comes across as a complete schmuck Philip, I was waiting for him to ask how you came up with all this stuff down there in dark little NZ without any computers or electricity etc etc…

Nice job :)

20 April 2009 #

Oh it gets worse – I hadn’t even made it all the way through, “just whack a little twitter in there mate, then it’s 2.0…” … You don’t have to publish this one btw ;)

Ben Kepes
21 April 2009 #

@Adam – “that guy” asked the Web 2.0 question for the very reason that the interview was taking place at the Web 2.0 Expo – that’s the context. There’s lots of debate arounf Web 2.0 and a rational definition of the term but most accept it’s the collaborative and interconnected web – both terms nicely agree with what Xero and other SaaS players are doing.

And yeah you did fine Phil given the fact that David had all of two mintues to look at the product – and had already reviewed a dozen or so offerings that day…

Add your comment

We welcome all feedback but prefer a real name and email address.