Where do you come from?

Here’s one for all the budding Xero analysts. When customers sign up to Xero we ask what their previous accounting system was.  45% of our customers selected an option.

wherefrom 

As we have been going in NZ since day one, adding UK early last year, Australia in September and Global at year end the results are skewed towards New Zealand providers – through the UK is catching up fast.

For 47% of our customers we are their first accounting system. We’re really proud of that as we must be making accounting software that is easy enough for people to use.

4 Comments

Carl
February 11, 2009 at 10:51 am

As always, thanks for the wonderful insight Rod.

Great to see Xero both attracting clients from other offerings and also filling the needs of the untapped market.

It is great to hear that the UK market is gaining some real traction.

I look forward to the release of a graph in the near future that resembles a hockey stick =]

It’s a Numbers Game – On SaaS Uptake | CloudAve
February 12, 2009 at 6:57 am

[…] posted recently detailing the result of a customers survey looking at what accounting solutions were used […]

Xero - A Disruptive Innovation? | Kelvin Hartnall
March 3, 2009 at 11:40 pm

[…] the customer acquisition data provided by Xero recently it was interesting to note that nearly 50% of customers were not […]

Disruption is in the Minds of the Users | CloudAve
April 14, 2009 at 12:04 am

[…] post is interesting but strikes a discord when read in conjunction with the recent market acquisition data put out by Xero in which they report that close to 50% of new customers come from a history of no […]

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Xero staff and partners star in the Xero Band

By Kevin Wood – Direct Sales Manager It’s been two weeks since Xerocon Melbourne and we’re loving all the great feedback that’s come through. It’s fantastic to hear what everyone loved the most. Thanks so much to everyone who attended and helped make it happen! The Xero Band rocks for the fourth year running As ...

New IDC report shows Xero is a global growth leader

Xero is the fastest growing financial applications vendor in the world according to the International Data Corporation’s new report. IDC, a world leader in technology research, recently released their annual report. They report on market sizing and share for finance and financial payroll software providers*. Not only was Xero the fastest growing financial application, it ...