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New Partner Programme


Xero Partner Judith Cambridge spotted in Invercargill

The Xero community is more than our  thousands of users from all over the globe –  it  includes accountants, bookkeepers, financial advisors and other software providers  through our API network.

We recognise that our partners are critical to our success and to acknowledge that we recently introduced the Xero Gold Partner Programme. This programme is designed to support our top accounting partners.

Eligible partners now have access to a co-operative advertising fund which they can use to promote Xero as part of their own service offering.

A wide range of promotional activities can be funded like local newspaper and radio advertising and client events. To ensure partners represent the Xero brand (as well as their own) for maximum impact, we also provide comprehensive Xero brand and communication guidelines.

Talk to your account manager to find out more about the Gold Partner Programme.


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Kelvin Hartnall
18 February 2009 #

Excellent! Yesterday we were trying to find a new chartered accountant and we were going through the Xero business advisor list. The part we found difficult was that some of the listed accountants are obviously experienced with Xero, but some don’t even mention Xero on their website (confirmed with a Google search of their site). Therefore it was proving difficult to differentiate between a Xero-centric chartered accountant and those that have a few clients who use Xero but who may not know much about the product.

With you new Gold Partner Programme, will it be possible to filter the ‘Business Advisors’ for Gold Partners? Also, it would be nice to be able to filter for ‘Xero Accountants Edition’ so that Xero-centric accountants can be identified.

Viv Morresey
18 February 2009 #

Thanks for the comments, and yes we will be extending the filtering to make identification clearer: it shouldn’t be far away.

We have just released ‘Xero for accountants’, which is quickly being referred to as Green Xero (for its colour and its carbon footprint), and this updated interface allows the partners to control more of the information that resides on the website, and in the actual application itself, without us having to manage the content.

As for the partners not reciprocating with Xero content and information, we’re working with them – but they are accountants and not web designers!

[…] Read more about this programme or contact your account manager. […]

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