Here’s a tip I wanted to include in our 2009 Success & Survival Guide: if you don’t have an email signature then you’re losing business. It’s so basic, so important, but incredibly so many people don’t do it.
Having a sig shows that you’re professional and serious about doing business. It’s necessary for prospects, plus new and existing customers. By having a sig you’re making it easy for people to find your website, to call you, to IM you; in short, to do business with you.
Without it, you’re essentially putting up an obstacle. You’re making it hard for people to reach you at that moment when they need you. So people instinctively look for the next closest option, somebody else who cares enough to make things a little bit easier.
Do yourself a favor and make sure you have a sig with at least your web address and phone number(s). In some cases, it’s important to include your postal address and IM address. Some people even use the sig to promote their latest offering; if it’s low-key, that can be very effective and useful for your customers.
On a related note, here’s another great list of top ten business tips.