We’re very excited to announce we passed 2000 paying customers this week.
Choosing an accounting system is a big decision for small businesses. In many cases we have to convince people to switch and go through the perceived pain. We’ve found that small businesses owners will ask others for their recommendations and experiences – especially their accountants. So customer care and listening to customers and accounting professionals is vital.
It took 18 months of very hard work to get our first 1000 customers starting way back with pre-release versions of Xero back in November 2006. The second 1000 took 4.5 months which reflects how important it is to get the word of mouth effect working in the small business market.
In the online world, word of mouth is even more significant and the buzz is amplified through blogs and twitters.
Having this many customers join up so quickly validates our ability to scale. It also shows the inevitable migration of small businesses to online software is happening.
As Xero is a public company we have to be transparent with where we are at, which creates a huge amount of pressure to perform. But at least everyone also gets to see if we’re making an impact on the competition.
Here’s some commentary on their 1/2 year announcement.
Competition for Kiwi small business customers saw revenues drop 23%, That sector dropped 12% over the previous comparative period.
I wonder if they mean us?
It’s great to crack another milestone. Still lots to do but it feels like it’s working.