2000 Customers

We’re very excited to announce we passed 2000 paying customers this week.

Choosing an accounting system is a big decision for small businesses. In many cases we have to convince people to switch and go through the perceived pain. We’ve found that small businesses owners will ask others for their recommendations and experiences – especially their accountants. So customer care and listening to customers and accounting professionals is vital. 

It took 18 months of very hard work to get our first 1000 customers starting way back with pre-release versions of Xero back in November 2006. The second 1000 took 4.5 months which reflects how important it is to get the word of mouth effect working in the small business market.

In the online world, word of mouth is even more significant and the buzz is amplified through blogs and twitters.

Having this many customers join up so quickly validates our ability to scale. It also shows the inevitable migration of small businesses to online software is happening.

As Xero is a public company we have to be transparent with where we are at, which creates a huge amount of pressure to perform.  But at least everyone also gets to see if we’re making an impact on the competition.

Here’s some commentary on their 1/2 year  announcement.

Competition for Kiwi small business customers saw revenues drop 23%, That sector dropped 12% over the previous comparative period.

I wonder if they mean us? 🙂

It’s great to crack another milestone.  Still lots to do but it feels like it’s working.


Colin Campbell
August 21, 2008 at 1:54 pm

congrultations on the milestone – great to see a NZ company succeeding on the world stage

Ben Young
August 21, 2008 at 1:55 pm

Congratulations! Count me down as one of those 2000. I wish you the best in getting the next 2000.

Thanks for building a product which literally saves me hours per month 🙂 -Ben.

August 21, 2008 at 2:30 pm

Excellent work, nearly 6 per day over the latest period – compared to less than 2 a day this time last year… Brilliant!

August 21, 2008 at 2:37 pm

-Computer world article…

‘ “However, it was extremely pleasing to see that support and maintenance revenues were up 20%,” MYOB notes. ‘

It is as if the MYOB software is designed to increase these forms of revenue!

Paul Lattimore
August 21, 2008 at 4:00 pm

Always going to happen. Well done on the 2k mark.

Paul Lattimore
August 21, 2008 at 4:01 pm

One more thing…..

“However, it was extremely pleasing to see that support and maintenance revenues were up 20%,” MYOB notes.

And they wonder why we hate them?

August 21, 2008 at 9:29 pm

Go team Xero!

Xero hits 2,000 customers | AccMan
August 21, 2008 at 11:02 pm

[…] that saas adoption is a long way off, it’s great to see Xero has hit the 2,000 customer mark. According to Rod Drury on its blog: It took 18 months of very hard work to get our first 1000 customers starting way back with […]

August 21, 2008 at 11:20 pm

Congratulations to Xero Team for getting 2000 Customers. Would appreciate another Market update when you hit 3000 Customers.

The Less Guys
August 26, 2008 at 7:00 am

Congrats Xero! We’ve been referring users that need a more robust accounting solution to you guys for a long time. It’s great to see your hard work pay off, it’s a tight product and a sound business model. Keep up the great work! Best, the Less Guys

September 30, 2008 at 11:41 am

Congratulations on your Australian launch of Xero!

November 17, 2008 at 3:19 pm

Must be close to 2500 Customers now?! looking back over the blog back to this post, so much has been done in a such short space of time!

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