Accountants must adapt to customer expectations

In the recent Accountants Journal there’s an in-depth article which details how accountants must adopt new technologies, particularly online software, in order to adapt to changing customer expectations…

“The traditional view of Chartered Accountants, glued to the desk and only accessible by appointment at their premises or over the phone is being challenged by changing customer expectations and sophisticated new technology. While many small businesses may still be happy to drop off a cardboard box of bank statements and accounts once a year, smart companies are looking for more value from the person who watches over their finances”

– Keith Newman in the Chartered Accountants Journal, June 2008

One Comment

Traditional professions need to learn… at diversity.net.nz
July 7, 2008 at 6:13 am

[…] was interesting then to read a post over on the Xero blog the other day that quoted from the Chartered Accountants Journal (and if any […]

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