Accountants must adapt to customer expectations

In the recent Accountants Journal there’s an in-depth article which details how accountants must adopt new technologies, particularly online software, in order to adapt to changing customer expectations…

“The traditional view of Chartered Accountants, glued to the desk and only accessible by appointment at their premises or over the phone is being challenged by changing customer expectations and sophisticated new technology. While many small businesses may still be happy to drop off a cardboard box of bank statements and accounts once a year, smart companies are looking for more value from the person who watches over their finances”

– Keith Newman in the Chartered Accountants Journal, June 2008

One Comment

Traditional professions need to learn… at diversity.net.nz
July 16, 2008 at 6:13 am

[…] was interesting then to read a post over on the Xero blog the other day that quoted from the Chartered Accountants Journal (and if any […]

Leave a Reply

Your email address will not be published. Required fields are marked *

Why attracting female accounting talent is not one-size-fits-all

When it comes to hiring strong female accounting talent, there is no cookie-cutter approach. While many accounting firms correctly recognize the need for female talent in their practice, too many treat related recruiting and retention activities as one-size fits all. I spoke with one of my peers Joanne Cleaver, she had some great insights and ...

Never stop learning: Why we should see you at Xerocon San Francisco

Whether relatively new to the accounting or bookkeeping profession or more well-established, it’s important to keep up-to-date with industry best practices and technology. Claire Auslen, is just one of the hundreds of Xero partners who has penned cloud accounting conference, Xerocon, in her diary this year. Auslen is the owner of accounting and business consulting ...