Skate to where the puck is going to be

One of my favorite quotes is from Ice Hockey star Wayne Gretzky.

I skate to where the puck is going to be…

As technology and business people, we saw the upcoming and inevitable trend towards Software as a Service (SaaS). The latest report from IDC has some great quotes that really resonate with us here at Xero.

SaaS to drive the local software market, says IDC

Quote: The real growth potential in the next five years lies in the SMB market, says Loeffler. With 96% of companies employing less than 20 people, the local business landscape is dominated by the SMB segment, he says.

And

Quote: Loeffler recommends vendors wanting to target this market really listen to what SMBs want, rather than offering them scaled-down enterprise solutions with functionalities that SMBs don’t necessarily need.

We can see the puck coming!

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