Skate to where the puck is going to be
One of my favorite quotes is from Ice Hockey star Wayne Gretzky.
I skate to where the puck is going to be…
As technology and business people, we saw the upcoming and inevitable trend towards Software as a Service (SaaS). The latest report from IDC has some great quotes that really resonate with us here at Xero.
The real growth potential in the next five years lies in the SMB market, says Loeffler. With 96% of companies employing less than 20 people, the local business landscape is dominated by the SMB segment, he says.
Loeffler recommends vendors wanting to target this market really listen to what SMBs want, rather than offering them scaled-down enterprise solutions with functionalities that SMBs don’t necessarily need.
We can see the puck coming!