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Concentrate on Xero

Technology marketing and strategy shop Concentrate is running a series of entrepreneur interviews called ‘Tall Poppies’ for their community. They recently interviewed Rod Drury for this article which was published in their November newsletter.

Rod points out how important marketing has been to each of his technology start-up companies – and that this trend is set to continue with his aim of making Xero a long-term strategic player in the accounting software market. Other participants in the series include Andy Lark, Sir Gil Simpson and John Blackham.


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