For Kristen Buttress, Managing Director of Kristen’s Kick-Ass Ice Cream, using Xero alongside a suite of connected apps from the Xero app marketplace has enabled her to grow her business. It’s also given her the most precious thing of all – more time with her two young children.
Since moving to South Africa from the United States six years ago, Kristen has built her ice cream business from the ground up. Now, she has three stores in and around Cape Town, and one tropical outpost on the island of Mauritius.
Xero + apps – a seamless connection
Kristen says handing her business reins over to her accountant and putting her trust in Xero alongside apps Vend, Shopify, SimplePay and Dext (previously ReceiptBank) just over a year ago has been a game changer for her business, as well as her personal life.
“My husband saw that I was just floundering around, working unintelligently. I was spending the bulk of my time on mundane tasks – going through invoices, submitting paperwork, and filing – instead of working on my business. He recommended I get in touch with Iridium Business Solutions, and that decision has completely transformed my business. I used to spend about 30 hours a month on paperwork – now it’s more like two!”
“I love how all the apps talk to each other, and integrate well with Xero. If I ever want to know how my business is doing, I can see my receivables, payables, and how my bank accounts are looking. And if I need any further information, my accountant walks me through it. It’s really enabled me to grow as a business owner and given me so much time back to work on my business and be with my family,” says Kristen.
A supportive, collaborative partnership
Initially, Kristen was hesitant about the cost of bringing on an accountant, but choosing to work with Iridium, and in particular senior cloud accountant Kauthar Petersen proved to be a worthwhile decision.
“I can’t imagine doing business without them. It feels like I have my own in-house finance team. Kauthar’s on top of everything – she doesn’t just do the books, she’s invested in the progression and growth of my business. When I opened my newest shop, Kauthar put together a cash flow picture and we discussed how much I would need in reserves and whether I needed to think about an investor.”
The fact that Kristen made the jump in December 2019, a few months before the worst of COVID-19 hit, meant that she felt supported throughout all the difficulties of running a business during a pandemic.
“Kauthar and her team really guided me through lockdown – they produced projections and cash flow reports and were always available to talk, message, or email me with answers to any questions I had.”
These insights enabled Kristen to move quickly when a prime retail spot opened up last year – she was able to open a new store in the thick of the pandemic.
Improving business practices for a bright future
The combination of Iridium, Xero, and its connected apps has given Kristen the opportunity and tools to really dive into her business. She took advantage of some downtime during lockdown to make some quick but effective changes to her business, including creating a new website, starting a delivery service through Shopify, and delving into paid social media marketing.
“During the month that everything was shut in South Africa, I created a Shopify account. The following month, I was able to open for deliveries only, and the month after that I could open for pickups. Shopify enabled me to keep my shop open, and through our delivery service I sold more than 5,000 tubs of ice cream during hard lockdown, which covered the staff’s salaries that month – that was just amazing.”
“I’ve been much more comfortable in moving some wholesale customers to 30-day accounts, which is so much easier to keep track of. Plus, I’ve found that people order more ice cream when they have that kind of financial flexibility. Having Xero allowed me to make that decision seamlessly, rather than having to constantly look at and review my accounts.”
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