Introducing Grow Your Practice, made beautiful

We’ve taken our popular Grow Your Practice series for bookkeepers and accountants to the next level, adding new episodes, guest speakers and more – plus it’s all on demand, so you can tap in and learn at your own pace, anywhere, anytime.

Get started

Grow your knowledge with content you can watch whenever, wherever

Choose your own content

From setting goals to marketing tips, we’ve dug deep to create a series that’ll inspire and inform your bookkeeping or accounting business.

Learn at your leisure

Whether you’re at your best behind a desk or a cafe, Grow Your Practice on demand makes it easy to tap into content whenever you like.

Earn and learn

As a Xero Partner, you can earn up to five Xero U credits for taking part in Grow Your Practice on demand.

Meet your hosts: Mel and James

Melanie Power


Mel has been involved in the Australian small business sector since her career start in the accounting industry in the early 90s. Having birthed a bookkeeping business at this time, she has owned and managed several small businesses in IT and retail, yet has always maintained a passion for software based systems for SMEs. Prior to joining Xero, Mel ran a Xero Gold Partner Bookkeeping Practice and also owned a successful Motorcycle Dealership and Finance Brokerage.

James Solomons


James is a passionate chartered accountant and has over 15 years’ experience in public practice. He joined Xero in August 2014 and is responsible for providing thought leadership to help accountants thrive in this exciting period of digital disruption. As a partner in his firm Aptus Accounting and Advisory, James lives and breathes the changes happening daily in the industry and is able to use this unique dual role to influence the work Xero does to help accountants and the industry.

Episodes for bookkeepers

  • Industry update

  • Why and goal setting

  • Automation

  • Positioning your services: pricing

  • Brand and ideal client

  • Social media and digital tools

Episodes for accountants

  • Why and goal setting

  • Streamlining your practice

  • Building a great team

  • Introducing advisory

  • Pricing and packaging

  • Social media and digital tools

Register here for your on demand experience

To start learning with Grow Your Practice, choose your track below. For a flat fee of $149, you’ll get access to all episodes on-demand, as well as learning materials. And remember, if you’re a Xero Partner, you’ll also earn five Xero U credits.


Get started


Get started