Xerocon Day 1
Wed December 6, 2017
Exhibition hall and registration open
Coffee, tea, pastries served
Welcome to Xerocon Austin
MC Greg Kyte
Keri Gohman, President, Xero Americas
Keri welcomes Xerocon attendees with exciting partnership news in the Americas and discusses the importance of next-generation technologies in empowering accountants and bookkeepers to become true advisors to small businesses.
The Future is Now
Rod Drury, CEO and Co-Founder, Xero
There have been countless discussions on accounting’s future, what will be, the changes on the horizon – and the effects on your practice, job and industry. That future starts today. Rod walks you through real examples and implications of how connected accounting, machine learning and artificial intelligence impact the industry today and what will quickly come next.
Powering an efficient practice in the digital world
Anna Curzon, Chief Partner Officer, Xero
Accountants and bookkeepers are at the heart of Xero. That’s why you turn to Xero for world-class tools and technology to get you closer to your clients – and to enjoy greater efficiencies, build stronger relationships and offer superior advice. Now learn the next wave of enhancements to Xero HQ, partner products and the Xero Partner Program.
What's new in Xero?
Herman Man, VP Product, Xero Americas
Who doesn’t like shiny, new toys? Good news, as there are plenty of exciting innovations coming your way. Be the first to learn about new Xero features designed to power your practice and open doors to growth opportunities. Also explore how automation and machine learning help small businesses, and what this means for you and your practice.
Keynote: Rethinking Diversity
Jina Etienne, CPA, CGMA, Principal Consultant
Let's have an upside-down diversity discussion. Rather than focus on best practices for recruiting and maintaining diverse talent, let's work backward. We'll start by imagining a company that is vibrant, modern, savvy and growing. What does it look like? What are the company's values? Then, we'll explore the attributes of people who would want to be owners, clients and employees. As demographic shifts drive new and different client and employee expectations, firms must evolve into holistic workplaces that embrace those changes. Perhaps the best Diversity & Inclusion strategy is as simple as re-defining you firm’s culture in these terms. The result might be a clearer sense of who you are as an organization and what strategies you need to find, hire and retain the talent that reflects the diversity of the communities where we work and the clients we serve.
Taking your practice online with Xero partner products
Presenters: Ben Richmond and Neill Fraser
In this session we deep-dive into the day-to-day functions of Xero in your practice and how moving to the cloud can drive real efficiencies for you and your clients. Learn how to streamline compliance work with report templates, power your practice and grow advisory services with Xero HQ; and build your tech stack with the best connected practice apps.
External Keynote: How to run a beautiful business in the age of machines
Tim Leberecht, author and consultant
Tim Leberecht, global business advisor and bestselling author, speaks of business life post-automation. He notes a clear shift from a smart age to a new romantic era in which imaginative and emotional companies hold the advantage. He inspires you to think about your business differently and proposes four principles that enable you to thrive while maintaining your humanity in the age of machines.
Xerocon Day 1 ends
*Schedule is subject to change