Generate

Accountant · 63 Ann Street, Suite 4, Level 2, Surry Hills, New South Wales

  • Xero Migration

    Specialist

    Xero Migration
  • Single Touch Payroll

    Specialist

    Single Touch Payroll
  • Platinum champion partner

    Partner status

    Platinum champion partner
  • Partner since 2010

    Experience

    Partner since 2010
  • Xero advisor certified

    Certification

    Xero advisor certified
  • Xero payroll certified

    Certification

    Xero payroll certified

About us

We provide direction, support and confidence to the owners of creative and innovative businesses all over Australia.

Our firm offers stress-free tax and accounting services to ensure your business is kept compliant with minimal fuss. We offer fixed fees for most projects to avoid any surprise invoices and to encourage a collaborative working environment. Services include: - annual tax compliance - structuring and restructuring - strategic planning - bookkeeping & payroll services and much, much more

Affiliations

  • Chartered Accountants of Australia & New Zealand
  • The Tax Institute

Meet the team

Generate advisors: 19 - Xero certifications: 10

To become certified, advisors complete learning modules on Xero’s key features and pass a practical exam.

Ben Fletcher

Managing Director

Profile image for Ben Fletcher
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.

Ben works in a strategic capacity both at Generate and with clients. His projects include M&A, employee share schemes, corporate restructures and advisory boards.

Kitty Chen

Technical leader

Profile image for Kitty Chen
  • Xero payroll certified
    Has knowledge and experience of setting up payroll efficiently and ensuring a smooth payroll process.
  • Xero advisor certified
    Has a strong understanding and practical knowledge of how to use Xero with clients.

Kitty works in tax compliance and advisory for creatives. She also works in tandem with the production accounting team at Generate to facilitate production budgeting and cost reporting for investors.

Generate: Bank experience

Clients of Generate connect to a range of banks via Xero. Generate specialises in working with some of those banks; they can help with setting up bank feeds, and are knowledgeable about accessing bank loans and streamlining payments through Xero.

Bank connections


  • ANZ (AU)
  • ANZ (NZ)
  • Airwallex
  • American Express (AU)
  • Bank Australia (AU)
  • BankWest (AU)
  • Bendigo Bank (AU)
  • City National Bank (US)
  • Commonwealth Bank CBA (AU)
  • ING Direct (AU)
  • Macquarie (AU)
  • National Australia Bank NAB (AU)
  • PayPal
  • St George Bank (AU)
  • Stripe
  • Suncorp (AU)
  • Westpac (AU)
  • Westpac (Australia) - Credit Card
  • Wise Business

Generate: Industry experience

Generate works with businesses across a range of industries. They specialise in helping to choose apps that integrate with Xero to boost business performance for some of those industries.

Industries Served


  • Accommodation and hospitality
  • Administration and support services
  • Arts and recreation
  • Education
  • Finance and insurance
  • Marketing, advertising and consulting
  • Media and communications
  • Professional services
  • Real estate and hiring services
  • Repairs and personal services
  • Retail
  • Wholesale

Generate : App experience

Generate serves clients who use 9 different apps that connect and integrate with Xero.



Connected apps

Find us

Generate has an office in 1 location

Surry Hills

63 Ann Street, Suite 4, Level 2, Surry Hills, 2010, New South Wales

+61 80273000

New to Xero? Generate can help

Xero is beautiful online accounting software for smaller businesses. Generate can help make your switch as smooth as possible.

Contact them to find out how they can help your business.

  • Partner since 2010
Please note, Xero doesn't guarantee the service of any one advisor

We don’t review advisor listings and we don’t recommend or guarantee the service provided by any one advisor, so make sure you check them out yourself and get comfortable with them yourself.

Xero certification means that some or all team members have completed courses and been assessed by Xero as proficient in the use of the Xero application.

Xero specialisation means that some or all team members have completed several short learning modules to develop skills in that area.

Xero doesn’t assess any individual advisor’s or firm’s proficiency as an accountant, bookkeeper or financial advisor. And Xero certified advisors and advisors with industry or bank specialisations are not employees of Xero.