Three days of mind-blowing content

From product sessions and keynotes to networking events and social functions.

  • Keynote
  • Technical
  • Social

Xerocon – Developer Day

Wednesday 20th August 2014

  1. 9:30am

    Registration opens

    Grab a coffee, mingle and take a look around.

    10:00am

    Official welcome to Xerocon Developer Day

    We’ll kick off with introductions from the Xero API team.

  2. 10:10am
    Xero

    Xero in Australia

    Presented by Chris Ridd, Managing Director, Xero Australia

    Chris will recap highlights from the past year at Xero in Australia and discuss the growth within the local Xero eco-system. These highlights include: the growth of the local Xero Dev Team, the promotion of Cloud and Saas within Australian Government policy and the rise of Cloud integrators.

  3. 10:40am
    Xero

    Taking it to the people

    Presented by Matt Barrie, CEO and Chairman, Freelancer.com

    Founder of Freelancer.com, Matt will discuss the journey from Freelancer.com's 2009 launch through to its 2013 listing on the ASX. His inspiring story will show you how to seek out opportunities when starting a business, how to create a timeline for success and how to build a scalable venture.

  4. 11:30am
    Xero

    Xero state of the union: A platform for growth

    Presented by Rod Drury, CEO, Xero

    Looking back on a big year for Xero, Rod will reflect on the lessons learnt in the USA, the achievements of the UK and the massive growth in Australia. Rod will provide his vision for the connected cloud and the Xero platform.

  5. 12:00pm

    Lunch

    Your chance to network with developers, integrators, add-on providers and Xero staff. Grab a bite and refuel for the afternoon sessions.

  6. 1:00pm
    Xero

    Xero and the API

    Ronan Quirke, Developer Partner Programme Manager

    The Xero API team will reflect on achievements from the past year of API development and discuss what’s on the roadmap for the next year.

  7. 2:00pm
    Xero

    Venturing into capital investment

    IIya Frolov, Investment Director at Oxygen Ventures

    Oxygen Ventures has been making noise in the Australian startup scene with initiatives such as the Big Pitch. As Investment Director at Oxygen Ventures, IIya will impart insights and lessons learned from their dynamic portfolio to give you a solid understanding of what it takes to raise venture capital and prepare your business for the big time.

  8. 2:30pm

    Coffee Break

    Grab a caffeine fix while you decide whether to attend the technical or business-focused breakout sessions.

  9. 2:45pm

    Scaling from bare metal to behemoth with Docker and vNext

    Presented by Jakub Krajcovic, Cloud Architect, Rackspace Australia

    This session will cover the advances in technology around delivering, running and scaling applications in a secure and contained way to a multitude of platforms. Whether it is running locally, on rented infrastructure or a private PaaS, technology such as Docker is now completely revolutionising the way code is deployed and shipped. We will show what these technologies are, how they can be leveraged in order to enable shipping value to customers faster, as well as how they will can be scaled up according to customer demand without having to re-architect at every stage.

     

    One to many: The journey from day one, customer one.

    Presented by Riley James, Developer Relations, Xero and Xero Add-on partners

    You’ll hear from a number of new Add-on partners about their first hand experiences in joining the Xero eco-system and how they gained their first customers. Mature Add-on partners will also take to the stage to talk about tackling challenges of scaling and growth.

  10. 3:45pm
    Xero

    Xero eco-system 360 panel

    The Xero Add-on eco-system is growing rapidly so it’s a good time to explore who is participating and how. This panel will provide insights into how Add-ons, cloud integrators, advisors and Xero customers view each element of the eco-system and their own positions within it. Our panel will include: Tony Chadwick (Rype), Hannah McIntyre (CrunchBoards), Riley James (Xero) and Greg Tuckwell (ZeroBooks).

  11. 4:45pm
    Xero

    Drinks and networking

    With the formalities over, it's time to grab a drink, mingle and chat with Add-on partners, cloud integrators, developers, conversion partners and Xero staff.

  12. 6:30pm

    End of developer day

    Developer Day is over for 2014, but Xerocon is yet to begin. We look forward to seeing you at day one of Xerocon.

  • Keynote
  • General interest
  • Accountants
  • Bookkeepers
  • Financial Advisors
  • Technical
  • Add-on demo
  • Social

Xerocon – Day one

Thursday 21st August 2014

  1. 8:20am

    Registration and opening of expo

    9:40am

    Official welcome to Xerocon

    James O'Loghlin, Xerocon MC

    We’ll kick off day one with a lively welcome from our MC.

  2. 10:00am
    Xero

    The journey to a connected platform

    Presented by Rod Drury, CEO, Xero

    Rod will take you through what’s coming next in the journey to a truly connected cloud platform.

  3. 10.30am
    Xero

    Revolutionising Brand and Culture

    Presented by Alex Malley FCPA, chief executive CPA Australia

    As the disruptive CEO of Australia's largest accounting body and host of the Nine Network's The Bottom Line, Alex Malley knows firsthand how to shape a brand and attitude. From positioning yourself for leadership to broadening your audience of interest in the brand and integrating media, content and product, find out what it takes to stay relevant for the 21st century and beyond.

  4. 11:00am

    Morning Tea

    Your chance to grab a cuppa and start networking.

  5. 11:30am
    Xero

    Keynote

    We’re close to booking a speaker, so will update you soon.

  6. 12:00pm
    Xero

    Digital Disruption: Embrace the opportunity

    Presented by Chris Riddell, Digital Strategist/Futurist/Speaker

    Digital has changed the way we do business forever. We hear it all the time, but what does it really mean for us, and more importantly how can we succeed in this new world? Take an inspiring journey, be guided through the digital world, and learn how to embrace the change that is upon us all with Chris Riddell, a highly acclaimed technology futurist and digital thought leader. A global trailblazer, Chris has worked with some of the largest and most successful companies in our modern world, with extensive experience in Europe, Middle East, China, Australia and New Zealand. He’ll show you how the consumer adoption of technology translates into benefits for your business, and what you must embrace to succeed in the future.

  7. 12:40pm

    Lunch

    This is a great opportunity to meet the exhibitors and refuel for a busy afternoon ahead.

  8. 1:45pm
    Xero

    The life and death of your business: remaining relevant

    Presented by Chris Pezzimenti, Director, Altus Q - Experiential Coaching

    Altus Q, an experiential business coaching consultancy, specialise in delivering unique, strategic solutions to helping businesses and people grow. In this session, they’ll explore both sides of the equation: what drives success and what can hinder it.

     
    Xero

    Six marketing plays for your business

    Presented by Jon Allan, Global GM of Marketing, Xero and Penny Elmslie, Head of Marketing, Xero Australia.

    Sharing tips on how to position your business and market it to SMEs, Jon and Penny will guide you through new ways to build your brand, retain clients – and win new ones!

     
    Xero

    Can bookkeepers continue to thrive?

    Presented by Rod Drury, CEO, Xero

    Change is happening all the time, and everywhere. People are embracing new business models. Even the ATO is changing with initiatives like automated returns. In this session, we’ll explore how bookkeepers can continue to prosper by focusing on their niche and building on the skills they have.

     
    Xero

    Putting a price to your advice

    Presented by Sue Viskovic, Managing Director, Elixir Consulting

    This practical workshop will explore pricing for professional services offered by Financial Advisors. Plus we’ll delve into various value pricing models and how to implement them – as well as other practicalities such as: when to quote, how to achieve value pricing and how to introduce fees to new clients.

     
    Xero

    Xero tax

    Tax – a dive into the product and implementation considerations. An in depth look at Tax. This is an interactive session with the opportunity to ask questions directly to our product experts. Great session for: decision makers, principals, partners, owners and managers.

     
    Xero

    Demos from exhibitors

    A rolling 15 minute product demo from exhibitors is a great way to discover new products and services.

  9. 3:00pm

    Afternoon tea

    Refresh and recharge in readiness for the afternoon sessions while you mingle with exhibitors.

  10. 3:30pm
    Xero

    Next generation practice

    Presented by Steve Crawford, Owner and Senior Wealth Adviser, Experience Wealth Advice and AFA State Director

    With changes in business and technology happening now, and with more to come in the future, it’s important to immerse yourself in new ideas about how to engage with your team and your clients. This session will explore all that and more, including new ways of doing business.

     
    Xero

    Accountants: friend or foe?

    Collaboration can lead to great outcomes for both parties, and that’s what this session aims to foster. We’ll look at how best to work with accountants, and how to find a good match for business. We’ll also look at ways you can build on your strengths and work with as accountant as one, presenting a unified front to clients and prospects.

     
    Xero

    Next Generation Business

    Owner and Senior Wealth Adviser, Experience Wealth Advice and AFA State Director

    We’ve put together a panel of advisors who’ll be discussing topics ranging from future trends in financial planning and the emergence of budgeting and cashflow services to advice on how to run a financial advice business in the cloud.

     
    Xero

    Practice Administration

    In this practical session, you’ll learn everything you need to know about how to set up and optimise My Green Xero within your practice and explore the training management functionality. And, as always, Xero product experts will be on hand to answer your questions and show you the ins and outs.

     
    Xero

    Demos from exhibitors

    A rolling 15 minute product demo from exhibitors is a great way to discover new products and services.

  11. 4:40pm
    Xero

    Product spotlight: Xero Core, Payroll and Practice Studio

    Presented by Laura Cardinal, Product Manager - Australia, Xero

    Our newest member of the product management team, Laura and members of her team will lead the final session of the day, taking you through a comprehensive product roadmap, features and enhancements – as well as a sneak peek of some really cool stuff.

  12. 5:45pm
    Xero

    Cocktail reception in The Dome

    With day one of Xerocon done and dusted, here’s your chance to unwind and socialise over cocktails and nibbles.

  • Keynote
  • General interest
  • Accountants
  • Bookkeepers
  • Financial Advisors
  • Technical
  • Add-on demo
  • Social

Xerocon – Day two

Friday 22nd August 2014

  1. 8:00am

    Doors open

    Grab a coffee before day two begins.

    9:00am

    Official welcome to day two

    James O'Loghlin, Xerocon MC

  2. 9:10am
    Xero

    Great partnerships

    Presented by Chris Ridd, Managing Director, Xero Australia

    Xero Australia MD Chris Ridd will take to the stage to deliver a comprehensive company update with a focus on the work we’re doing to build stronger partnerships and strategic alliances with external groups.

  3. 9:40am
    Xero

    Understanding consumers: don’t listen to a word they say

    Presented by Adam Ferrier, Chief Strategy Officer, Cummins & Partners

    One of the Australia’s leading consumer psychologists, Adam Ferrier will look at what it takes to really understand consumers. He'll demonstrate that the most unreliable witness to our own motivations and behaviours is ourselves, and will demonstrate where science has recently made terrific inroads into genuine human understanding. Adam is a highly engaging speaker with an encyclopedic knowledge of advertising, media, marketing – and what makes consumers tick.

  4. 10:30am

    Morning Tea

    Make sure you grab a cuppa and start networking.

  5. 11:00am
    Xero

    The great debate

    To outsource or not – that’s the topic of Xerocon’s great debate in which a panel of your peers will discuss the pros and cons. Informative, entertaining and sure to inspire heated discussion, the Xerocon great debate will be hosted by our MC.

     
    Xero

    Growing a dream team

    As a busy bookkeeper, how do you keep your eye on the ball while also capitalising on opportunities to grow your business? From employing people to commissioning contractors, this interactive session will look at ways, ideas and solutions to help you solve the common business conundrum: how to grow your business while working on it.

     
    Xero

    Spotlight on Practice Manager

    Hear from Xero's Practice Studio Partners as they run you through four key areas of Practice Manager that enable you to Take Control of your business. You will learn how to Maximise Opportunities and Realise Efficiencies using our platform of Connected Resources. Our Product Manager will also share our vision for Practice Manager, and you'll have the opportunity to ask any burning questions. This session is ideal for decision-makers, principals, partners, business owners, and managers.

     
    Xero

    Demos from exhibitors

    A rolling 15 minute product demo from exhibitors is a great way to discover new products and services.

  6. 12:40pm

    Lunch

    A great opportunity to meet exhibitors, network and catch up with colleagues while you refuel for a busy afternoon ahead.

  7. 1:30pm
    Xero

    Next Generation Banking

    Presented by Matt Vickers, Product Manager – Banking, Xero. Banking panel – TBC.

    Xero accounting software and internet banking can work well together. And to show you what’s possible now and in the future, our product manager for banking Matt Vickers will share his vision for banking 2.0 as well as showcase examples of banks who are taking the lead with innovation.

     
    Xero

    Future of Work

    Presented by Dr Jason Fox, Motivation strategy and design expert

    We’re on the cusp of exciting times, with technology such as gammification paving the way for innovative ways to run your professional services firm and engage with clients. We’ll take a look at such technology and explore how innovation can help create a workplace that inspires your team and delights your clients.

     
    Xero

    Transform your thinking

    Presented by Chris Barlow, Director, Altus Q

    A shift in mindset is a great way to look at your business and its processes in a new light. Under the guidance of Altus Q, this interactive workshop will inspire you to look at your business from the future while giving you tools, advice and an action plan to help get to where you want to be.

     
    Xero

    The right pricing structure for you

    There’s a lot of noise in the market about fixed fee pricing and the like, but is it the right way to go for you? We’ll explore the options, the risks and opportunities – with a focus on helping you create a fee and quoting structure that works for you – and is watertight.

     
    Xero

    Super User

    We’ll drill down into detailed explanation of bank feed rules, auto super payments and online invoicing. This technical session is ideal for power-users of Xero – and for people who want to get there.

     
    Xero

    Demos from exhibitors

    A rolling 15 minute product demo from exhibitors is a great way to discover new products and services.

  8. 2:40pm
    Xero

    What’s up with data storage?

    Presented by Louise Dyer, Enterprise Cloud Lead, Rackspace Australia

    Join Rackspace, our hosting provider, to hear all about how your Xero data is managed. We’ll also look at best practice advice for cloud vendors, as well as tips on how to assess potential cloud vendors: what to ask for and what to look out for!

     
    Xero

    Crossing the value-add chasm

    Presented by Michael ‘MC’ Carter, Practice Paradox

    Many firms want to capitalise on value-add work, but only a few succeed in doing so. Learn how to become a firm that turns advisory and value-add opportunities into greater revenue per client.

     
    Xero

    Six marketing plays for your business

    Presented by Jon Allan, Global GM of Marketing, Xero and Penny Elmslie, Head of Marketing, Xero Australia.

    Sharing tips on how to position your business and market it to SMEs, Jon and Penny will guide you through new ways to build your brand, retain clients – and win new ones!

     
    Xero

    Accountants vs Financial Planners: who’ll win the fight for our client's trust and money?

    Presented by Timothy Munro, CEO and Founder, Change Accountants & Advisors

    We’ll tackle the big issues of how to converge accounting and financial planning to help grow your client's wealth and not just feed them financial products. Watch as we demo live the three minute conversation that will take you from the once-a-year tax man to a vital cog in their financial life. We ask the big (and possibly controversial) questions: will accountants take the lead in coordinating their client's financial lives? Will this spell the end for financial planners? Plus, see how we're using Xero Cashbook to coordinate our client's financial lives.

     
    Xero

    Xero Recertification Session

    If you’re a Xero advisor looking to get recertified, here’s your chance to nail it at Xerocon for free (that’s a saving of $149). Simply attend this session and we’ll consider you recertified – no exam required.

     
    Xero

    Demos from exhibitors

    A rolling 15 minute product demo from exhibitors is a great way to discover new products and services.

  9. 3:40pm

    Afternoon tea

    Grab a pick-me-up to get you through the last few sessions of Xerocon.

  10. 4:10pm
    Xero

    Q&A with the Xero Leadership Team

    An open forum with Rod Drury, Chris Ridd and others, this is your opportunity to hear their insights and ask questions.

  11. 4:40pm

    Xerocon Sydney: that’s a wrap

  12. 7:00pm
    Xero

    Pre-dinner drinks

    Grab a beverage, mingle and start working the crowd.

  13. 7:30pm
    Xero

    Gala Awards Dinner in Hall 4

    Sit back, relax and enjoy a fine meal while we present a variety of awards to Accountants, Bookkeepers, Financial Advisors and Add-ons. Once formalities are out of the way, it’ll be time to hit the dance floor.