NOT JUST A
PHOTOGRAPHER

Photographer Eva Bradley says she was a
nightmare at running the money side of her
photography business. Until her
accountant recommended she try Xero.

"It is blissful simplicity and intuitive intelligence at its best. Xero makes accounting easy and – as hard as it is to believe – fun! The client interface is sexy and professional and even when I do make mistakes my accountant can easily untie the knots."

Eva Bradley, Photographer

Eva is a sole operator operating in the Hawke’s Bay, she is much more interested in pursuing her passion of people and photography rather than having to immerse herself in the books, numbers and figures.

Unfortunately for Eva’s accountant, Eva admits:

"My accounts were in chaos and the temptation to put creative work ahead of practical financial obligations meant I often overlooked invoicing and gave my accountant a permanent headache. GST rolled around every two months and it was worse than going to the dentist as I had to try and back-pedal and sort out the mess I had created in the past two months."

The worst habit that Eva got into though, was sometimes forgetting to invoice clients! And when she did get paid there was no automated system to track who had paid, for what and when.

"It created hassles and stress, which prevented me from focusing on what I do best – taking great pictures. It made running the business a chore instead of a pleasure."

Eva says she loved being able to get set up and started in Xero on her own - she says it’s been a constant and enjoyable curve ever since.

"It is blissful simplicity and intuitive intelligence at its best. Xero makes accounting easy and – as hard as it is to believe – fun! The client interface is sexy and professional and even when I do make mistakes my accountant can easily untie the knots."

"Before Xero I was just a photographer…now I am also running a successful business. Aside from saving me time and grey hairs, Xero has enabled me to target growth opportunities in the business by breaking down income into categories. I can see what sort of photography is paying the bills and where to direct my marketing to grow other areas."

Because Eva’s accountant can also log on, there is no more scribbling of notes and frantically trying to piece things together. Eva communicates with her accountant through Xero so they both know exactly what they are talking about together in real-time.

www.evabradley.co.nz

Special package pricing & services with  

Enter your details and the team at   will help you organise the best service for your business.


Cancel
 

You'll hear from   soon.


Close

Oops, there was an issue contacting  . Please try again.


Retry