“Xero has made aspects of our business black and white. You can see which clients and projects are making you money and which aren't.”

“Using PC-based accounts software, we can be perceived by clients as 'just' accountants; but with Xero we're valuable, trusted advisers. There is a big difference.”

“Running our accounts online with Xero saves us money, it increases our control, access is easy, and there is guaranteed security.”

“Before using Xero, I had no easy way of knowing who owed me money and when, and no quick way either of knowing when suppliers had to be paid.”

“For any small business, visibility of cash flow is key, and Xero gives me this instantly at any time.”

“I am saving myself one day a month not having to consolidate financial information for reports to investors and board members.”

“Xero enables me to upskill small business owners.”

“I'd heard from others and read blogs about how easy Xero was. Now I know it is.”

“The automated bank feeds are the best thing about Xero. They save so much time.”

“Clients end up understanding more about their business and accounts. Xero helps me to help them help themselves.”

“It couldn’t be any simpler. In one quick look at their dashboard, clients can see their cash position, as it’s always up-to-date.”

“The Feedback feature is top-notch, it has consistently been one of the best I’ve seen – suggestions are noted and there’s always rapid feedback.”

“I feel like I have real control over my business as I can always see what’s going on. I look everyday at my accounts – not just the customary once a month.”

“We saw Xero as giving us a real advantage. Our financial controller can have direct access to all our accounts without having to be here.”

“Xero has alleviated the pressure from me. Because I was the only one that did the books we suffered from key person risk as well as data security risk.”

“I posted a question on the forum on a Saturday afternoon and received a reply half an hour later from a Xero staff member! How’s that for customer service?”

“It's just so obvious, the interface – the visual representation of where our cashflow is at.”

“It's all there for you. No manual invoicing, no searching around different screens for information and then importing it.”

“Not having to outlay a huge amount of initial investment in software was helpful for a young company like us.”

“Over the years I've got to know six accounting systems pretty well. Xero tops them all.”

“It's online, and it gives me real-time information. I can make fast decisions based on the financial facts at any time.”

“Having my accounting system on the Internet is brilliant – I can do my books while travelling.”

“I was determined to keep an eye on the financial fundamentals at all times. The lights went on when I saw Xero.”

“Xero's got all the stuff we need. It cuts through feature bloat and it's steamlined. It's perfect for us.”

“I get all the information that I need faster than before, and I'm freed up to run my business not do my books.”

“Because Xero is online our Board can log-on wherever and whenever they wish. The Board and I really appreciate it.”