It’s now more than twelve months since our last big event in London and excitement is really building now as Xerocon, our two day conference for financial professionals and software developers, re-opens its doors four weeks from today on 10 and 11 February.
Our first London event in 2012 attracted just over 200 delegates, and in 2013 we saw that grow to over 400. Now I’m pleased to share that Xerocon 2015 is going to be a very big one indeed – last week registrations shot way past Xerocon 2013, some five weeks out.
So, Xerocon London 2015 looks set to become not only the UK’s biggest FinTech conference, but the biggest event of its kind in Europe.
These statistics, and the fact that so many Xero advocates value Xerocon so highly (a number of UK firms will be shutting down for two days to enable them to bring entire practice delegations along), result in a responsibility that weighs very heavily on my team to ensure that the event exceeds everyone’s expectations.
So, alongside hearing from Xero’s leadership about where Xero is heading both strategically and from a product innovation perspective, we want delegates to leave Xerocon 2015 with a variety of learnings and new perspectives. We have some outstanding guest speakers such as Karren Brady, David Rowan and Rita Clifton and we’ll be offering lots of content and practical workshops around helping your practice, your staff and your small business clients optimise technology in 2015.
It’s our belief that technology will create more opportunity for change and improvement in the next five years than it has in the last fifteen and that’s equal parts opportunity and challenge for many UK firms and their small business customers – so, it’s in this area that Xerocon 2015 will expend most of its focus this year.
But most importantly, this is a fantastic opportunity for you to network and learn from your peers. And the Xero Awards dinner on the Tuesday evening will give you a great chance to have a wine or two and hit the dancefloor with your new and old accounting friends.
We’re really looking forward to welcoming you to Xerocon 2015, and if you haven’t registered yet, please do so over at https://www.xero.com/uk/xerocon/london/. Early bird tickets are available until 16 January.