Go fast, go global – Developer Day Sydney
We know from our own experiences, that moving from a local to a global stage is not without it’s challenges. This is why the focus of Developer Day at this year’s Xerocon Australia at the end of August is all about growing globally.
Our customer base has been growing dramatically in Australia, and it’s great to see Australian Add-on partners leveraging that growth. And given the Xero API opens up your products to Xero customers anywhere in the world, it makes sense to also go after the global market.
Small businesses in Xero markets
Selling overseas is already a trait of our most successful Australian Add-on partners: the top 5 have an average of 45% of their customers based overseas. Not just across the Tasman either – USA & UK figure strongly in these numbers.
Xero has country teams in key markets building the ecosystem on the ground. This makes it a clear leader for small business software developers that want to kill two birds with one stone, building both an accounting integration feature and a new sales channel.
In addition to our key markets, we are seeing Add-ons being used by Xero customers in over 100 countries around the world.
On Wednesday 28 August, we will be ramping up the API and Developer content of Xerocon to a full day. You will be able to share experiences, network with peers and hear from people who have done all kinds of things with the Xero API.
Listen to expert speakers at the Xerocon Developer Day
We’ve got some expert speakers from other organisations, such as:
- Mike Cannon-Brookes from Atlassian, one of Australia’s software success stories.
- Dr. Jana Matthews, world-renowned business consultant for technology companies.
Look forward to seeing you there.