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Browser and OS stats for small business

Earlier this week Trade Me posted about browser and operating system stats, promising a quarterly view of what a large chunk of New Zealand consumers use.

Good on them for opening up with this data. It inspired us to follow suit in respect to the small business sector – with browser and operating system data from the Xero accounting application – to see if business applications had a different profile from consumer web sites.

The Xero data is sourced from Akamai. It is a snapshot of the past three months hits and excludes traffic to our mobile application. We’ve also excluded traffic to our mobile domains from devices such as iPads.

Note our traffic will have a larger global component. Xero has a growing customer base globally centred around four core regions where we have a physical presence and with users in over 100 countries.

The biggest difference in the Xero numbers when compared to the Trade Me consumer data is the relative popularity of Chrome and Firefox browsers. In Trade Me’s stats Internet Explorer 9 proved the most popular with around 23% in recent months, ahead of Chrome, and then IE 8 ahead of Firefox. For Xero, Chrome is a clear leader on 32% with Firefox second at around 20%, followed by IE 9 and 8 respectively. Perhaps this difference is reflective of a tech savvy/early adopter base using Xero – your theories welcome in comments below.

Another significant difference is that Safari’s popularity in Trade Me’s stats, where it comes in a close third, is not reflected in Xero’s. As we turn to look at what desktop operating system Xero users are using, MacOS X users account for 18.15%. So quite a proportion of those are not using the default Apple browser, mirroring the interest in Chrome/Firefox on Windows.

On the desktop operating systems our results are close to Trade Me’s with Windows 7 as the most popular operating system but Windows XP holding on strongly. It will be interesting to watch the uptake of Windows 8. MacOS appears over-represented amongst Xero users – not surprising considering there have been fewer accounting software alternatives for them.

These types of statistics are important for businesses to know if they are using the best supported browsers and operating systems, and for developers to know what systems they have to take account of. We’ll endeavour to bring you updates to these stats in future, to show the way business use of browsers and operating systems is shifting over time.

Of course, as Trade Me noted, mileage may vary between websites so if you are managing a website then check your own statistics to see what your customers are using and think about how that relates to the services you are offering.

 

 

 

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9 comments

Web Shark
18 October 2012 #

Thank god, that IE7 slice of the pie is decreasing.

IE overall is still holding quite a large portion of the market though, will be interesting to see how it goes over the next couple years, an increasing majority of my client are firefox or chrome advocates.

James R
18 October 2012 #

Users of our cloud software are typically in large corporations and utilities and traditionally restricted to using their enterprise deployments of IE. There probably aren’t many Xero users in that camp as they are productive small businesses free to use what works best and fastest for them.
Maybe Enterprise employees sit at their desk and check their trademe auctions all day…

[...] our friends over at Xero posted some stats on small businesses and the browsers / operating systems they use to access their accounting data. In the spirit of [...]

Gayle Buchanan
18 October 2012 #

How interesting … ditto web shark .. IE7 who?

Adrian Pearson
18 October 2012 #

Can you please publish the stats on screen resolutions? If, as I suspect, the majority of visitors are now using PCs with a resolution of 1280+ pixels, do you have plans for redesigning the width of the Xero app?

Charles Klvana
23 October 2012 #

I agree with Adrian. With the recent homepage redesign, it seems that formatting is going towards small resolutions & tablets. However looking at the stats above, we’re still all accessing xero homepage & even inside Xero itself using traditional PCs, of which all modern ones are WIDESCREEN, and have a resolution of 1920×1080 or so.

Piers
25 October 2012 #

@Adrian – While the trend toward higher screen resolution is widely acknowledged, and very likely to be happening within our audience, it’s not something we track. Having said that, our design team is actively working on a couple different design projects to take advantage of larger screens.

[...] NZ-developed online accounting stats from Xero are also interesting. These total bar iPad and other trade to Xero’s mobile domains, and cover 3 months to Oct this [...]

Selina Iddon
6 December 2012 #

Most people still use Microsoft Explorer to browse the internet, but the landscape is definitely changing. As more web users switch to other internet browsers such as Firefox, it’s important to make sure that your website’s functionality and user experience remains intact across multiple browsers.

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