Xero in Fast Company Design Awards
We’re thrilled to see Xero is a finalist in the Fast Company Innovation by Design Awards. The Fast Company Design blog is one of the most influential design publications in the world, covering a wide range of design issues and showcasing amazing design work from around the world.
This recognition means a lot because we set out to change the way people do business – by design. We see the enormous difference design makes everyday in the feedback we get from customers.
We’re one of 56 finalists in 8 categories chosen from 1,700 entries! Other finalists include Nest – the thermostat designed by the inventor of the iPod, Windows 8, even The Highline park in NYC. It’s a quite an amazing and distinguished collection of designs, you should definitely have a look at all the finalists.
The calibre of finalists isn’t a complete surprise, considering the judges include MOMA senior curator Paula Anotnelli, President of the Rhode Island School of Design John Maeda, Facebook design lead Nicholas Felton, the Director of the Smithsonian’s Cooper-Hewitt Bill Moggridge, to name a few of the 27 esteemed judges.
Their recognition and praise for Xero was both flattering and succinct…
This business accounting software suite leapfrogs all others with an impressively intuitive UI that emphasizes clarity. Bank transactions are automatically imported and invoices are managed seamlessly, offering small businesses a real-time view of their P&Ls.
I also love how Fast Co describe the value of design
Design isn’t the gloss applied at the end of the innovation process. Design is the innovation process itself. It begins with a keen insight into how people live and what they need; ideally, it ends with a product or service that’s so intuitive that it seems inevitable.
Awards like this judge Xero not simply against other business software, but against the entire spectrum of consumer products and services. So for Xero to emerge as an example of design innovation on the global stage is a thrilling achievement for us.
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