A blog about the blog
Wow! We scored some major negative feedback recently about some of our guest posts. Who’d have thought our followers would be so passionate about the blog.
Lance even posted about it.
We were trying to do two things:
- Have some non Xeroes create helpful content for small business owners, especially the non tech savvy.
- Have established international writers create Xero sponsored content on other sites to drive link traffic back to us.
We learned that:
- Having others outside of the Xero community writing our blog turns some of our followers off. (We acknowledge there were posts that did generate a huge amount of positive feedback).
- The guest posts didn’t generate significant traffic back from other sites.
So lesson learned.
We love that our community gives us such candid feedback and we appreciate you taking the time to talk to us.
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