Let’s face it marketing is not the core strength of many accountants and nor should it be. This is one of the reasons we developed our new marketing resource for Xero Certified Partners. The Xero Partner Resource provides everything our accounting partners need to showcase the fact they are Xero Partners and how to co-brand with us.
It’s a comprehensive toolbox of communication resources encompassing guides, pre-approved content, as well as hints and tips including steps to get online, how to introduce Xero to clients and even how to select a design agency. It also features examples of web landing pages, letters and advertisements.
We’re thrilled to see partners embracing this resource – there have been loads of requests to support initiatives such as client events, sponsorship opportunities with various verticals that a firm specialises in, co-branded collateral and ads.
This week, Xero Gold Partner Xpress Accounting launched their website which as you can see illustrates the partnership and co-branding.
Here’s what Principal of Xpress, Eric Bolt, had to say about Xero driving business to his firm.
When you open the Xero tool box not only do you find all these great resources, you also get a great team of people who are there to help you construct your project.