It’s challenging for any advertiser to grab the attention of their target audience. Even more so for the business-to-business advertiser who also has to compete against – and cut through – a plethora of consumer advertising messages. Our busy lives mean we wear multiple hats – from cook to care giver, DIYer to business decision maker– the list goes on – these are “roles” that every advertiser is vying to appeal to. So choosing the right media that reaches your target audience is fundamental.
In the early days at Xero we dabbled in traditional mediums of print and press with no measurable success. Of late, we have been getting superb results online. But we wanted to overlay this with something that would also raise awareness of our accounting partner channel, particularly in New Zealand as we lead into the financial year end of 31 March. So we’ve launched a radio campaign to run in Auckland, Wellington and Christchurch.
There are two ads – the first is based on a testimonial from one of our customers, photographer Eva Bradley (above). This is followed with a referral to our homepage to find a Xero Certified accountant – where we’ve created a tile that links through to our Partner Directory.
Here are the ads – tell us what you think. (They’ll play on The Rock, Classic Hits, Newstalk ZB, The Breeze, Radio Sport, Radio Hauraki and Radio Live.)
30 sec ad
15 sec follow-up ad