On branding and the Future of Money
Just back from a couple of days with our team in Sydney. It was great to meet some of our new Australian partners and very exciting to hear what their plans are with Xero and see their enthusiasm.
I’m enjoying seeing how quickly accountants and bookkeepers are developing their game on the branding front. Jenny is one of our great new partners and is just launching her new brand. I thought her new card was particularly good …
Also enjoyed meeting a bunch of smart people at the Future of Money conference where I was live tweeted (eeek!). Thanks Charis for putting on such a great event. I covered what I think of as Banking 2.0 – where banks expose more and more service points as webservices s0 that solution developers like ourselves can consume and integrate those services into seamless workflow improvements for small businesses and consumers.
Like as has happened in the Telco industry – the walled garden model is under pressure as advances in the cloud start linking into these core transactional systems.
Telstra is helping us spread the word with a very nice online campaign and even full width print ads in the major papers. These help build credibility with partners and are building our brand awareness in the Australian market.
It’s always a buzz spending time in Australia. I especially enjoy the quantity and quality of the daily business coverage which promotes much more interest in business and you get a real sense of the opportunity that comes with scale.
With our partner base coming alive I’m looking forward to spending more time on the ‘West Island‘.