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Where do you come from?

Here’s one for all the budding Xero analysts. When customers sign up to Xero we ask what their previous accounting system was.  45% of our customers selected an option.

wherefrom 

As we have been going in NZ since day one, adding UK early last year, Australia in September and Global at year end the results are skewed towards New Zealand providers – through the UK is catching up fast.

For 47% of our customers we are their first accounting system. We’re really proud of that as we must be making accounting software that is easy enough for people to use.

 

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4 comments

Carl
11 February 2009 #

As always, thanks for the wonderful insight Rod.

Great to see Xero both attracting clients from other offerings and also filling the needs of the untapped market.

It is great to hear that the UK market is gaining some real traction.

I look forward to the release of a graph in the near future that resembles a hockey stick =]

[...] posted recently detailing the result of a customers survey looking at what accounting solutions were used [...]

[...] the customer acquisition data provided by Xero recently it was interesting to note that nearly 50% of customers were not [...]

[...] post is interesting but strikes a discord when read in conjunction with the recent market acquisition data put out by Xero in which they report that close to 50% of new customers come from a history of no [...]

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