Global Xero Team

Australia Leaders

Chris Ridd

Chris Ridd

Managing Director

Chris has been in the Australian IT industry for over 20 years. His experience spans a range of disciplines including enterprise sales and marketing, product management, strategic planning, business analysis and channel development.

Before joining Xero, Chris was Director of the Microsoft Dynamics Business Group for Australia.

Trent Innes

Trent Innes

National Sales Director

Trent heads up the Australian Sales team and has more than 16 years experience in the accounting, ERP and CRM software industries. He¹s worked in sales leadership, business analysis, channel development, strategic planning and building cloud businesses.

Before joining Xero, Trent was the National Sales Manager of the Microsoft Business Group in Australia managing the ERP and CRM business. Prior to that he worked for Systems Union.

Chris Regan

Chris Regan

HR Business Partner/Manager

Chris is responsible for providing strategic and generalist HR advice and support to the Australian business. She has more than 15 years of HR experience with roles in IT, Chartered accounting and manufacturing.

Chris joined Xero after 6 years with BlueScope Steel where she was involved in all aspects of generalist HR for the global head office function.

Greg Harrison

Greg Harrison

Director of Education & Enablement

Greg is responsible for all aspects of Education and Enablement for the Australia team. The objective of his role is to ensure that Partners and end-user customers have access to a range of learning materials, that help build confidence and develop skills necessary to have a great experience with Xero.

Greg has worked for a range of global IT organisations for more than 30 years. His roles have been in sales management, channel management, operations management and general management.

Prior to joining Xero, Greg had taken a break from the commercial sector and spent three years in the not-for-profit sector holding senior management positions.

Penny Elmslie

Penny Elmslie

Head of Marketing

Penny is responsible for marketing, PR, sponsorships and events for Australia.

Prior to joining Xero, Penny led marketing teams in global enterprise software and professional service firms.

Laura Cardinal

Laura Cardinal

Product Manager

Laura is responsible for Xero Product Development in Australia. She has over 7 years experience managing product and leading development teams in the online space.

Prior to joining Xero, Laura managed consumer facing product for well known Australian web portal, She is passionate about fostering innovative cultures, developing people and delivering product that delights its users.

Special package pricing & services with  

Enter your details and the team at   will help you organise the best service for your business.


You'll hear from   soon.


Oops, there was an issue contacting  . Please try again.